Abstract

A trademark is a word, phrase, symbol, or design that is used to identify and distinguish the goods or services of one party from those of others. Trademarks are important because they help consumers to identify and choose the goods or services that they want. They also help businesses to build brand recognition and goodwill. The importance of trademark protection has increased in the digital age since the internet has made it easier for businesses to reach a global audience. However, it has also made it easier for businesses to infringe on each other’s trademarks. Blockchain is an emerging technology that has the potential to revamp the protection of trademarks. Blockchain is a distributed ledger technology that can be used to record information securely and transparently. This makes it ideal for tracking trademark registrations and enforcing trademark rights through decentralization and increased accessibility. Overall, blockchain is a promising technology that has the potential to revolutionize the way that trademarks are protected through interactive legal tools like smart contracts and anti-counterfeiting measures. By using these technologies, businesses can more effectively protect their trademarks and ensure that they are able to fully benefit from their brand.

Key Words:Trademarks, Blockchain, Smart contracts, Infringements, Decentralization

Recommended Citation

Amisha Singh & Shivam Madhur, ‘Unleashing Blockchain for Trademark Protection - An Analysis’ (2023) 1(1) OUJIPR, 114 accessed [date] Available at: https://ouipr.in/oujipr/vol1/iss1/7